Curriculum
Relevant Experience
Feb2024 - May2024
Senior Sales Representative
Motorola Mobility
Lima | Peru
Managed Motorola’s second-largest client account, overseeing product placement, pricing negotiations between carrier and client, and execution of the marketing budget in alignment with brand strategy.
• Led the launch of two high-end Motorola devices, aligning product positioning and in-store presentation with retail partner, resulting in 3,000+ units placed at launch and prominent display across flagship locations.
• Executed a $24K launch campaign across retail touchpoints, coordinating with trade partners to deliver high-impact displays, retail staff training, and in-store brand storytelling for a successful premium product rollout.
• Secured favourable terms for 1,000 unsold end-of-life units, representing a whole month of stagnant carrier sales, to optimize cost recovery and avoid brand dilution at retail.
Aug2022 - Oct2023
Category Manager
Entel Peru
Lima | Peru
Category Manager for the accessories and home tech categories within the commercial division, overseeing monthly sales quotas and projections for a category generating over S/. 3.5 million ($1.04 million) in monthly revenue, as well as the deployment of product offerings across channels.
• Implemented pricing and product assortment improvements across the accessories portfolio, delivering 3% MoM revenue growth in a high-volume category.
• Boosted category revenue by 20% over 3 months by launching a new fibre internet sales strategy, including product bundling, in-store activation, and coordination across commercial and retail teams.
• Developed sales forecasts and performance reports for CCO and VP, and led cross-functional coordination to roll out promotional offers across retail and digital channels.
Dec2020 - Jul2022
Business Development
Entel Peru
Lima | Peru
Developed and implemented sales strategies to expand SIM card distribution through non-traditional channels while building partnerships, monitoring sales performance, and creating dashboards to track growth and optimize channel effectiveness.
• Co-developed a tailored sales performance dashboard in collaboration with the IT team, translating commercial requirements into functional metrics to monitor SIM card sales across new distribution channels.
• Expanded product reach by forming alternative channel partnerships to distribute a differentiated SIM product, addressing new customer segments and sales contexts beyond traditional methods.
Education
2025 - 2026
Hult International Business School
Master of International Marketing
London | UK
Currently, I’m completing my Master’s in International Marketing at Hult International Business School, deepening my expertise in brand strategy, consumer behavior, digital execution, and pricing. The program blends analytical thinking with creative problem-solving, and has given me the chance to work on real-world projects with global brands—sharpening my skills in storytelling, omnichannel planning, and customer engagement across industries like luxury, fashion, and beauty.
2024 - 2025
Hult International Business School
Master of Business Administration
London | UK
I earned my MBA with Distinction from Hult International Business School in London. Hult’s global, hands-on approach allowed me to work on real-world business challenges alongside peers from over 50 nationalities. From leading strategy workshops to developing creative marketing solutions, the program sharpened my business acumen while reinforcing my passion for cross-functional collaboration and brand innovation.
2014 - 2020
Universidad del Pacífico
Bachelor in Business Administration
Lima | Peru
I hold a Bachelor's degree in Business Administration from Universidad del Pacífico in Lima, Peru, one of Latin America’s top-ranked business schools. My studies provided a solid foundation in strategy, finance, and operations, while fostering a sharp analytical mindset and a strong sense of ethical leadership. It was during this time that I discovered my passion for brand building and consumer insight, which later guided my career toward marketing and innovation.
2015 - 2019
University of London
Bachelor of Science in Business and Administration
London | UK
As part of a dual-degree program between Universidad del Pacífico and the University of London, I completed this internationally recognised BSc under the academic direction of LSE. The program gave me a solid foundation in economics, finance, and business strategy, while allowing me to explore global issues through a local lens. It taught me how to think critically, connect data to decision-making, and approach business with both analytical rigour and social responsibility.
Additional Information
Professional Skills
Data Analysis & Consumer Insight
Marketing Strategy Development
Cross-Functional Project Management
Omnichannel Campaign Execution
Languages
English (Fluent)
Spanish (Native)
Soft Skills
Detail Oriented & Organised
Creative Problem Solving
Strong Communication
Collaborative and Team-Oriented Mindset
Technical Skills
MS Office - Excel Advanced
Canva
Python (basic data handling)